What Do Purity & Organic Even Mean?

So many companies today claim their products are organic or pure, when in reality they are not. Below are a few guidelines and information you can use to qualify if a product really is what it says.


Excipients are binders, fillers and "glues" that are typically non-nutritive substances used in the manufacture of dietary supplements.

Why would you want to consume anything that is not nutritive? We believe it is unnecessary to take nutritional products that have questionable, non-nutritive excipients.

Please note: Tablets almost always contain excipients; therefore, we believe the best choice is to avoid dietary supplements that are in a tablet form.


Examples of Commonly-Found Excipients

Magnesium Stearate

A cheap lubricating agent.

Methyl Paraben

A benzoate family member.

Triethyl Citrate

A plasticizer.

Silicon Dioxide

A cheap flowing agent.

Methacrylic Copolymer

Methacrylic acid, a component of the methacrylic acid copolymer.

Titanium Dioxide

Used for color. 

Talcum Powder

A common excipient used for lubricating machines. 

of companies tested actively performed ingredient substitution
of tested botanical supplements contained plant species not listed on the label

Did You Know?

Labels can't always be trusted.

One study reported that 59% of tested botanical supplements contained plant species not listed on the label; additionally, active ingredient substitution was observed among 83% of companies tested.

46. Newmaster SG, Grguric M, Shanmughanandhan D, Ramalingam S, Ragupathy S. DNA barcoding detects contamination and substitution in North American herbal products. BMC Med. 2013;11:222–235.[PMC free article] [PubMed]

Go Beyond Organic. Go Quantum.

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